With the launch of the second MAGGI Creators Conference in Lagos, there was a need to engage, inform, and strengthen the community around the MAGGI brand. This involved educating creators and the general public about the purpose and benefits of the conference, highlighting the opportunities for learning, collaboration, and growth that participation would provide.
To drive nationwide awareness and participation, Quadrant MSL executed a comprehensive strategy engaging creators from both the West, east and North (Arewa). Through coordinated influencer and media management and communication efforts, the team fostered inclusion, creativity, and amplified the impact of the MAGGI Creators Conference.
While the MAGGI Creators Conference took place in Lagos, the team ensured that its impact and message resonated across the country. We meticulously planned and executed a comprehensive media strategy, engaging with key media outlets to ensure extensive nationwide coverage and amplify awareness about the event and its opportunities for creators.
Metrics Achieved;
- successfully connected a diverse group of influencers from across the country, fostering collaboration and community among creators.
- Strengthened media relations efforts, leading to heightened awareness and positive coverage across multiple platforms.
- Achieved impressive online engagement and reach within a short period following the event, reflecting the strong public interest and resonance of the conference.
The sessions were instrumental in fostering meaningful conversations and highlighting the benefits of the Maggi and with Tiktok collaboration, leading to a stronger sense of community, collaboration, and appreciation for the brand’s commitment to supporting creators.
Keywords: Awareness Campaign, Event Management, Stakeholder Engagement, Media Relations, Corporate Communications, Listening and Analytics, Media Relations, Crisis Management, listening and analytics.
