Quadrant MSL has been named PR Agency of the Year (Digital) at the Nigeria Digital PR Awards, recognising the agency’s work in using digital storytelling and creator-led content to build meaningful conversations and measurable engagement for brands.
The recognition highlighted Quadrant MSL’s work on MTN Nigeria’s Live It 100 on Campus, a youth-focused experience designed to connect with students through entertainment, technology, creativity and empowerment. Across its activations, the campaign used creators and real-time content to take the experience beyond the physical events, generating sustained online conversations and positive sentiment.
By combining on-ground experiences with digital storytelling, the campaign created multiple opportunities for students to participate, share their experiences and engage with MTN beyond its core telecommunications offering. The approach reflects the changing role of digital public relations, where the success of a campaign increasingly depends on how well it can create experiences and conversations that audiences find relevant enough to engage with and share.
Chidinma Nwankwo, Head of Business at Quadrant MSL, said the recognition reflects the agency’s approach to developing communications around how audiences behave and engage today.
“The way people discover, discuss and respond to brands has changed significantly, and that requires us to think differently about how we approach communications. Digital gives us the opportunity to understand audiences better, participate in relevant conversations and create work that people genuinely want to engage with. This recognition is a reflection of the team’s commitment to that approach and the trust our clients continue to place in us.”
The five-member Selection Panel, chaired by Datari Ladejo, selected Quadrant MSL following a nominations process that ran from August 17 to September 18, 2026. The panel’s recognition of the agency comes as digital platforms continue to play a growing role in how brands build visibility, relevance and relationships with their audiences.
The Nigeria Digital PR Awards, themed “Art of Influence,” are presented by the Nigeria Digital PR Summit, established by Upticomm Marketing Company and endorsed by the Office of the Senior Special Assistant to the President on Digital Engagement, Strategy and New Media. Since 2016, the Summit has brought together communication professionals, brands, creators and policymakers to advance the practice of digital public relations.
The recognition adds to Quadrant MSL’s growing portfolio of work at the intersection of public relations, digital engagement and culture, with the agency continuing to develop campaigns that connect brands with audiences in ways that extend beyond traditional media.
