THE CHALLENGE

We were tasked to officially create awareness about YouTube and Nigeria’s content creators.

Insight & Idea

"Creator meets brand"

As a follow-up to recent initiatives promoting brand-creator engagement in Nigeria, we hosted content creators, journalists, social influencers and brand teams to a "Creator meets Brand" event aimed at showcasing some of the amazing work going on in the Nigerian YouTube creator space.

Execution

Driving "talkability"

We invited the media (print, bloggers and influencers) and developed content for press releases and blog posts whilst syndicating content (stories) across all influencing channels ( online and offline) to deliver maximum impact deliberately put together to drive talkability.

Here are some clippings

The ROI

  • Total Print media was 13, Online Media was 32.
  • Twitter: Total Audience: 475k+, Total Impressions: 586k+
  • Instagram: Total Impressions: 832,114, Total Posts: 68, Total likes: 6,851