Youtube Partner Summit
THE CHALLENGE
We were tasked to officially create awareness about YouTube and Nigeria’s content creators.
Sector
Core Expertise
Public Relations
Insight & Idea
“Creator meets brand”
As a follow-up to recent initiatives promoting brand-creator engagement in Nigeria, we hosted content creators, journalists, social influencers and brand teams to a “Creator meets Brand” event aimed at showcasing some of the amazing work going on in the Nigerian YouTube creator space.
Execution
Driving “talkability”Insight & Idea
We invited the media (print, bloggers and influencers) and developed content for press releases and blog posts whilst syndicating content (stories) across all influencing channels ( online and offline) to deliver maximum impact deliberately put together to drive talkability.
Here are some clippings
The Roi
- Total Print media was 13, Online Media was 32.
- Twitter: Total Audience: 475k+, Total Impressions: 586k+
- Instagram: Total Impressions: 832,114, Total Posts: 68, Total likes: 6,851
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