Youtube Partners Summit

Youtube Partner Summit

THE CHALLENGE

We were tasked to officially create awareness about YouTube and Nigeria’s content creators.

Sector

Corporate & B2B

Core Expertise 

Public Relations

Insight & Idea
“Creator meets brand”

As a follow-up to recent initiatives promoting brand-creator engagement in Nigeria, we hosted content creators, journalists, social influencers and brand teams to a “Creator meets Brand” event aimed at showcasing some of the amazing work going on in the Nigerian YouTube creator space.

Execution
Driving “talkability”Insight & Idea

We invited the media (print, bloggers and influencers) and developed content for press releases and blog posts whilst syndicating content (stories) across all influencing channels ( online and offline) to deliver maximum impact deliberately put together to drive talkability.

Here are some clippings

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The Roi

  • Total Print media was 13, Online Media was 32.
  • Twitter: Total Audience: 475k+, Total Impressions: 586k+
  • Instagram: Total Impressions: 832,114, Total Posts: 68, Total likes: 6,851

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