Launch of the Refurbished Araromi Gbagada Youth Center

THE CHALLENGE

Youths in Nigeria who are passionate about football do not have access to top-class facilities that can help them achieve their dreams of becoming professional football players. Coca-Cola stepped in by providing them with an ultra-modern facility.
The brief was to project Coca-Cola as an enabler of grass root sports, using creative storytelling through offline and online channels.

Sector
Consumer Marketing

Core Expertise
Public Relations

Execution
Influencing perceptions.

We kicked off by seeding news stories in newspapers across Nigeria, ensuring that Coca-Cola was positioned as the major headline in the Sports corner. We set up online monitoring conversations about the event, and all relevant keywords used was garnered to drive the conversations towards Coca-cola being the grass root enabler. Online, we drove the momentum up through sports influencers steering the conversation towards hope for young people.

Media & Online Mentions

The Roi

Campaign Awareness:

TOTAL AVE: N4,254,633.00
TOTAL PRV: N12,269,985.00
TOTAL PRV: $34,110.56
Print Mentions: 17
Online Mentions: 28.