Ford Edge Sport Utility Vehicle Launch

THE CHALLENGE

Ford Motor Company and its local partner, Coscharis Motors officially introduced into the Nigerian market the All-New Ford Edge Sport Utility Vehicle (SUV), and we were tasked to come up with a compelling launch plan that will create awareness, and encourage first time buyers while retaining existing consumers.

Sector
Consumer Marketing

Core Expertise
Public Relations

Execution
The Launch

We developed a plan that delivered on the objectives and coordinated suppliers to align with the approved event plan. We came up with an idea to execute efficiently by sending invites to relevant guests by text and email. We developed Q&A, pictures and press releases for press packs to media and coordinated all photography sessions. All Print and online media for press and photo mentions from the event were also monitored.

Media & Online Mentions

The Roi

Total AVE: $25,214.54
Total media: 44.