Polaris Bank, following the takeover from Skye Bank, needed to solidify its identity and instill confidence among stakeholders. While initial brand strategies were effective, sustaining positive perceptions amid ongoing transitions remained imperative.
We understood that Polaris Bank required a strategic approach to communications that would reinforce its credibility and foster trust amidst uncertainty. To ensure continuity of the strengthening exercise, we developed and executed corporate communications activities, including: Thought leadership support and content development, Media relations, Communications planning and campaign development, Listening and analytics, including daily and monthly reporting
These efforts aimed to cultivate a narrative of resilience, stability, and progress for Polaris Bank, resulting in a favorable narrative and increased coverage of Polaris Bank, its management, and ongoing progress. We achieved heightened awareness of the bank’s activities, bolstering confidence in its status as a reliable financial institution. Also, our proactive crisis management approach enabled swift responses to potential challenges, fostering deeper understanding and trust among stakeholders.
Keywords: Media Relations, Thought Leadership and Positioning, Listening and analytics
