Driving adoption and affinity toward new generations of technology
With intent to return to the Nigerian market through its new licensee, HMD Global, we were tasked with positioning Nokia in a new light – beyond its association with the Windows OS.
To strengthen perceptions around Nokia’s Android value proposition, we developed narratives that centered Nokia-Android’s new generation of mobile devices as frontrunners in the industry.
Leveraging thought leadership, strategic media relations, and other innovation-focused activities positioning the brand, we supported HMD Global’s market presence in Nigeria through the successful launch of over 12 Nokia devices.
By highlighting Nokia’s strengths and value proposition, our communication efforts led to sustained media coverage of over 30 million in reach annually, significant market penetration for Nokia devices and increased brand affinity among Nigerian consumers.
Keywords: Corporate Communications, Brand Marketing, Media Relations, Thought Leadership and Positioning, Influencer Engagement, Event Management
