Cutting through the revolving door of innovations and stories within the tech ecosystem by carving out value with strategic media relations and storytelling.
V1
We were tasked with telling the story of Itana’s pre-seed funding, while showcasing their offerings and vision for the continent through them. Aligning with trends within the tech ecosystem, we developed and executed a media relations plan to engage leading publications within the African business and tech space. Championing Itana’s key stakeholders and spokespeople, we crafted Itana’s thought leadership position and narratives around its journey to be Africa’s next Silicon Valley.
Leveraging our expertise across the African media landscape, we elevated Itana’s story and influence within a month of its pre-seed funding announcement – reaching approximately 15.8 million readers across notable technology and business publications such as TechCrunch, Forbes Africa, TechPoint, Disrupt Africa, and more.
Keywords: Media Relations, Thought Leadership and Positioning, Digital Storytelling
V2
Itana, Africa’s first free zone for the digital economy, tasked us with the opportunity to showcase their milestone achievement and offerings during their pre-seed funding announcement. Our mission was two-fold: tell the story of Itana’s milestones and innovative offerings whilst establishing their vision for the continent’s digital economy.
Championing Itana’s key stakeholders and leveraging their industry expertise, we crafted compelling thought leadership angles and impactful narratives that highlighted their journey toward becoming Africa’s next Silicon Valley.
Tailoring our media relations approach to strategically target leading tech and business publications like TechCrunch, Forbes Africa, TechPoint, and Disrupt Africa, we elevated Itana’s story and influence within a month of its pre-seed funding announcement – reaching approximately 15.8 million readers and garnering over 35 pieces of coverage.
Keywords: Media Relations, Thought Leadership and Positioning, Digital Storytelling
